In 2018, Google announced algorithm updates that place far more emphasis on page speed and loading response times than ever before. In addition, 53% of users will leave a website that takes longer than 3 seconds to load. We enable gzip compression on all our clients' websites to save bandwidth and speed up your site.
What is GZIP Compression?
GZip is a form of data compression - it takes a chunk of data and makes it smaller. It's a hidden process that happens as a website is loading. The end user should be completely unaware that it is happening; the browser takes care of it completely behind the scenes.
Why should my site use GZIP Compression?
Enabling gzip compression is an essential tool for improving page speed. It ensures that your visitors will need to download much smaller web files when browsing your web pages. This add-on speeds up these files' download process, leading to a faster experience for your user AND a little sugar from the search engines.
Want to see how fast your website is loading? Check it out here: https://developers.google.com/speed/pagespeed/insights/